Carl Zeiss Vision

Jung von Matt Spree

Role

Direction TikTok

ZEISS Vision Care

Content campaign for ZEISS focused on Eye Care, created together with Jung von Matt Spree: We produced a scalable content ecosystem designed to educate, entertain, and connect with audiences in a platform-native way, while staying true to the ZEISS brand.

From TikTok-first social assets to a dedicated YouTube format exploring eye health topics in greater depth, we developed content that combines scientific expertise with entertainment. We supported the project from direction, full service production until final delivery of 32 different episodes.

Vision Revision – Light And Your Eyes
Vision Revision – Ergonomics For Your Eyes
Vision Revision – How To Clean Your Lenses
Make It ZEISS – Make It Moving In
Make It ZEISS – Ergonomics For Your Eyes
Vision Answered – Yearly Check Up

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