Humans of Tyrol shares stories of people who made Tyrol their home.

From an acclaimed chef returning to his hometown to an Olympic snowboarder from Switzerland. Each offering a unique perspective on Tyrol and its diverse beauty. Meeting these people and finding the story together made the format special, creating authentic content that couldn’t simply be scripted.

Together with Molle&Korn GmbH, I supported the relaunch of the TikTok channel for Visit Tirol in creative direction and direction. We developed several formats, finding an authentic voice for a fast-moving platform that could inspire, educate, offer new perspectives and, above all, entertain.