DeinNRW invites audiences to discover North Rhine-Westphalia through the eyes of its visitors. Inspired by heartfelt postcard messages written after great trips, the campaign captures authentic encounters, local experiences and the region's diversity through a series of destination films and photography.

Molle&Korn brought me on board for the campaign as CD and Director for film and photography. The result was a broad range of assets across DOOH, CTV and Social First Content, delivering a consistent campaign experience tailored to every platform.